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How Chelsea kits will looks like after Hyundai ‘3 shirt sponsor suspends sponsorship deal

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How Chelsea kits will looks like after Hyundai '3 shirt sponsor suspends sponsorship deal

Abramovich will be subject to an asset freeze and travel ban, under the terms of the sanction, which was announced by Prime minister Boris Johnson, this morning.

The news has immediately thrown Chelsea’s future – including the club’s extensive sponsorship arrangements – into doubt.

Last year, Chelsea made £154M from commercial deals despite the coronavirus pandemic. In 2019, before Covid struck, the club earned £200M in sponsorship.

Analysts are warning other sponsors could quickly follow Three, who will remove their logo from shirts until further notice, and review their involvement with the club, hoping to avoid ‘guilt by association’ with a Russian oligarch accused of making financial gain from his relationship with President Vladimir Putin.

Announcement of Three UK’s suspension arrives hours after the company announced packages to support Ukrainian refugees arriving into the UK, with pre-paid 30-day pay-as-you-go sim cards available to them.

‘In light of the government’s recently announced sanctions, we have requested Chelsea Football Club temporarily suspend our sponsorship of the club, including the removal of our brand from shirts and around the stadium until further notice,’ a spokesperson said.

‘We recognise that this decision will impact the many Chelsea fans who follow their team passionately. However, we feel that given the circumstances, and the Government sanction that is in place, it is the right thing to do.’

Brands worldwide have been desperate to distance themselves from Russia following Putin’s brutal invasion of Ukraine, which began two weeks ago today.

The situation in Ukraine deteriorates daily with Putin accused of war crimes after his forces have consistently bombed cities, hitting civilian targets, including a children’s hospital.

‘Three’ have been the first to blink within hours of Abramovich being sanctioned.

The company has admitted it is ‘reviewing the situation and are in discussions with Chelsea FC’, according to The Athletic.

Other leading brands, including, Nike, which has a £55M kit deal with Chelsea, as well as car manufacturer, Hyundai, and the watchmaker, Hublot, which have deals worth over £15M combined, will also have to weigh up their next move.

Not only has Chelsea’s owner now been sanctioned, but the club was heavily criticised after its supporters chanted Abramovich’s name during the minute’s applause for Ukraine ahead of the Premier League match against Burnley at Turf Moor on Saturday.

 

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